Yang Yang

Yang Designer Yang

An education in public policy started my analytical training. A passion for art and technology sparked my career path. I live and work by the principle that monumental change begins in the incremental details.

Curiouser & Curiouser

My parents named me Yang. They hoped for memorability. Some call me Linda. They choose familiarity.

Coast to coast to coast I roamed until I found a rent-controlled apartment to call home. Fortune brought me to the Bay, where Design is my present-day trade. I work on mastering and modeling languages, visual and verbal, creative and coded, mental and machine.

At my best, I discover patterns, define systems, and draw the future. I make late-night breakthroughs and advocate for afternoon naps. I eschew the solitary pursuit of pixel perfection and search for people with whom to make progress. I am not too cool for idealism but I have little patience for assumptions without examination.

I am a human, student, spouse, daughter, and friend. I write in riddles and rhymes for feelings and fears I cannot recite. My compulsion for cleverness is at times crippling. I try to try everything at least once. I read every Hercules Poirot mystery at least thrice. My appetite for noodle soup is bottomless. The views from the heights of this Valley are boundless.

My grandmother sets the ceiling with her relentless studies. My mother survived a Cultural Revolution so that I can have the freedom to speak. Courage is my highest ideal, but curiosity changes the world.


through a glass, darkly

Designer Confessions

I ask questions for which answers might not exist. I evaluate beliefs for which evidence might not support. I tell stories that if told in another Medium, I might not confess.

In a feed, lately

Dubious Communications



Fill Your Appetite

Analysis and exploration of mobile app for ordering food.


UI Framework

SASS/HTML framework, UI pattern library, design system and guidelines, and prototyping sandbox. Our team of designers and developers used it to redesign an enterprise marketplace platform and prototype new features. See the documentation.


Good Apps Make Good Neighbors

Walls, physical and metaphorical, keep us apart. As our cities expand and our neighborhoods become more densely populated, our neighbors are more likely to be impersonal strangers than familiar friends. How would we meet them? What would we do or talk about together? What would we have in common?

Past professional work available for presentation.


The Tarnished Chinese Dream

Causes and Consequences of Chinese Graduate Unemployment in China

Educational expansion over the past decade in China promised to distribute the prestige of higher education and the profits of market reform to millions more Chinese students. However, the graduate labor market has not kept pace with the expansion, leaving at least a million students jobless every year. The dearth of prospects for so many of its brightest young people cuts to the heart of Chinese society, a society rooted in the veneration of education. Therefore, this thesis assesses the causes of growing unemployment among recent college graduates in China and analyzes its social and political consequences.

Motivating Young Adults to Vote

Examining Social-Psychological Explanations for the Electoral Energy of Generation O

This paper proposes a study to evaluate social-­psychological explanations for recent trends in youth political participation and predict the future development of these trends. First, it will examine and describe election trends from 2004 to 2008, the “electoral story of Generation O.” Then, it will organize and present the literature on motives for political participation in an adapted framework. It will analyze the methods of the Obama campaign in inspiring youth voter turnout within this framework. Finally, it will elaborate on the design and methods of a study to obtain empirical evidence in support of previous qualitative observations.


Vase of Flowers by Jan Davidsz de Heem (1645) is the chosen wallpaper, the intentional backdrop to my world view at the moment. I've blanketed it all over my phone, my social media profiles, even my bedroom wall. In this age of minimalist conformity at maximum speed, I find inspiration and insight in the visual cornucopia, the moral contemplation, and the conscientious detail of Dutch still-life paintings. An artist could spend decades of his life painting a single flower as he waits season after season for the fullest bloom, the freshest blush. In his sensitivity to and worship of the luxury of life, perhaps he has escaped the inevitability of death.

Time, and timelessness, are not easy to capture. My meager treatment borrows from the masters. I built this with Foundation, Jekyll, Grunt, Bower, Git, the Behind The Scenes Of Nike Better World Smashing Magazine article, InstaFeed.js.